Intro
David is the founder and CEO of The Production Board, a holding company that builds and invests in businesses that solve the most fundamental problems that affect our planet, by reimagining global systems of production; across food, agriculture, biomanufacturing, human health, and the broader life sciences.
Prior to The Production Board, he was the founder and CEO of The Climate Corporation which he sold for $1.1B dollars to Monsanto. Spanning his career, he has contributed to 32 patents.
On the fun side he is also the co-host of the All-in pod, the super popular podcast co-hosted together with David Sacks, Chamath Palihapatia, and Jason Calacanis where they talk all things science, markets, venture capital, and politics. Which I highly recommend you listen to.
During this episode, we discuss the founding story of The Climate Corporation and the exit to Monsanto, why as an entrepreneur you should always be biased towards action, and his deep optimism and his mission of reimagining earth.
Thanks a million to Jan Hammer from Index Ventures and Siraj Khaliq from Atomico for the input to this episode, very very much appreciated!
Please enjoy this geeky conversation with the Sultan of Science, David Albert Friedberg
How David Friedberg Built a Billion-Dollar Company and Why He Believes in Persistent Iteration Over Vision
In this special episode of the Venture Europe podcast, host Calin Fabri sits down with David Friedberg—founder of The Production Board, former founder/CEO of Climate Corporation (acquired by Monsanto for $1.1B), and co-host of the All-In Podcast. Known for his scientific mind and entrepreneurial grit, David shares lessons from building billion-dollar businesses, the power of "bias to action," and what the future of food, agriculture, and synthetic biology holds.
Below are the key takeaways and insights from the conversation.
From Google to Startup: Leaving Millions on the Table
At just 25, Friedberg quit his high-paying job at Google—leaving behind millions in stock options—to pursue a bold idea: creating a weather insurance company for businesses affected by unpredictable weather. Despite being introduced to top-tier VCs like Mike Moritz and John Doerr, every investor he approached initially said no.
Instead of quitting, David cobbled together $2.2 million from friends and ex-Googlers. That capital seeded WeatherBill, which later became the Climate Corporation.
“From the get-go, it was failure. It was rejection. It was ‘you can’t do this.’ But rather than give up, I treated every ‘no’ as something to change.”
Bias to Action > Perfect Planning
One of Friedberg’s strongest beliefs is that bias to action trumps waiting for perfect information. He recounts early startup decisions where he had limited data but chose to act quickly and iterate.
“You can never have too little data—any data is better than none. But if you wait for perfect data, you're out of time.”
This mindset helped Friedberg constantly refine his weather insurance product until it found strong product-market fit in agriculture. The lesson: successful entrepreneurship is less about having the perfect vision and more about adapting persistently.
Persistent Iteration Over Visionary Thinking
David dismisses the common narrative of being a “visionary founder.” He calls himself a “persistent iterator.”
His original vision was a weather insurance marketplace. What it became—a software platform used by 80% of U.S. harvesters, with 200 million acres under management—was the result of relentless iteration.
“I didn't set out to build the dominant software platform for agriculture. I just kept changing the product until it worked.”
Why Failure Feels So Constant in Startups
Friedberg shares a visceral analogy: in startups, 80% of the days feel like you're moving backwards. Only 20% bring major leaps forward. But those few leaps are what ultimately define success.
“Your memory is dominated by failure. You feel like you’re drowning in unknowns. But every ‘no’ is a signal—not an end.”
This discomfort, especially for traditionally successful people used to clear paths (think McKinsey, Google, etc.), is often what pushes them out of entrepreneurship. Those who succeed get comfortable making directional decisions with incomplete data.
Reinventing Agriculture: From Software to Synthetic Biology
Today, Friedberg believes we’re entering a new age of “digital biology.” As DNA sequencing and gene editing (e.g., CRISPR) get faster and cheaper, biology is becoming programmable—just like software.
This revolution is transforming agriculture in three main ways:
- Precision Breeding – Using genome data to breed better crops.
- Soil Microbiome Engineering – Enhancing yield with genetically optimized microbes.
- Synthetic Food Production – Creating carbs, proteins, and fats without land using bio-manufacturing.
“If I were to go to Mars, I wouldn’t take corn. I’d take DNA sequencers, fermenters, and microbial factories.”
While land will remain important due to free energy and water, Friedberg sees a future where food can be fully synthesized—making food security and climate resilience possible even in extreme conditions.
The Production Board: Investing in Transformational 1000x Ideas
At The Production Board (TPB), Friedberg focuses on building or backing companies that have the potential for order-of-magnitude impact—not just incremental improvements.
Their investment strategy follows these principles:
- Reimagine Earth – Invest in companies solving existential planetary challenges.
- Look for Technological Tipping Points – e.g., affordable gene editing, radical energy cost drops.
- Build If Needed – If no startup is doing it the right way, TPB builds it in-house.
This model has led to companies like O Halo and others operating at the cutting edge of digital biology, health, and sustainable systems.
The Worst Advice He Got: "Stay Focused on the Core"
While building Climate Corporation, Friedberg started developing a parallel software tool for farmers. His investors warned him to stay focused on the core insurance business. But he trusted his instincts—and it paid off.
“My spidey sense said farmers loved the software. That’s what we should be doing. And it became the core value in the Monsanto deal.”
Lesson: founders should listen to advice, but ultimately trust themselves—especially when navigating uncharted territory.
A Deep Optimist's View of the Future
Despite the doomsday narratives around climate, food, and energy, Friedberg remains an unabashed optimist.
He points out that throughout history—whether it was the invention of agriculture, fertilizer, or antibiotics—technological breakthroughs have repeatedly pulled humanity out of existential crises.
“There’s always been an existential threat. And every time, human ingenuity led us to an era of abundance.”
His advice? Bet on that ingenuity. Participate in the transition. Don’t expect to build a rock that lasts forever—but contribute meaningfully to the next wave of progress.
Final Words for Aspiring Founders
If Friedberg could speak to his 23-year-old self, he’d say:
- Expect most days to feel like failure.
- Don’t rely on vision. Rely on constant iteration.
- Trust your intuition. Know thyself.
- Be the feedstock that helps others grow.
Whether you’re building in climate tech, AI, synthetic biology, or SaaS—David Friedberg’s story is a powerful reminder that grit, adaptability, and action matter more than perfection.
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